Image of Sam Prochazka, CEO and founder of Logan & Cove.

“We strive to improve the lives of Canadians by eliminating the hassle we have become accustomed to believing is normal.”


Sam Prochazka, Founder of Logan & Cove signature.

Sam ProchazkaFounder, Logan & Cove

Founded in Canada

A Canadian Story


GoodMorning.com was launched to deliver the most comfortable, durable, and affordable mattresses in Canada without the hassle-laden, opaque, and high-pressure shopping experience that mattress retailers are known for. Since inception, GoodMorning.com has grown from a small, family-run company into the largest online-only mattress company in Canada, shipping coast to coast.

Today, GoodMorning.com comprises five separate mattress lines designed and fabricated in numerous facilities across Canada.

Logan & Cove

Core Philosophies


Be Better

It is not enough to disrupt. Logan & Cove will work continuously to improve, making products and experiences better.

Be Transparent

The Internet removes the face-to-face human interaction of conducting business, but by being straightforward and transparent Logan & Cove aims to bridge that gap.

Be Accountable

Logan & Cove does not treat customers like dollar signs. Every transaction is a promise to be accountable to the environment, ourselves, and most importantly, you.

A More Refined Luxury Mattress Experience